All About the Planned Giving Ask

  • June 22, 2023
  • 12:00 PM - 1:00 PM
  • Webinar


  • Includes: One complimentary registration; Listed as Event Sponsor with logo in event promotion and event program; Recognition as Event Sponsor from the podium.

Registration is closed
Strategies to Move a Gift from an Ask to Completion

One of the largest challenges for planned giving/development officers is asking for a planned gift from donors because it often requires a different strategy than traditional solicitations. This presentation will focus on who, when, what, and how to ask for a planned gift. It will help you navigate into the position to make more asks and provide you with various tools to make more successful asks. Finally, it will offer strategies to move the gift from an ask to completion. 

Featured Speaker:

William D. Samers
UJA-Federation of New York

William D. Samers is the Vice President of Planned Giving and Endowments at UJA-Federation of New York, the largest local not-for-profit in the country, where he has led a 14-person gift planning department for the past 15 years. He previously worked for the American Committee for the Weizmann Institute of Science (ACWIS). He is a past president of the Philanthropic Planning Group of Greater New York and Executive Committee member of the Partnership for Philanthropic Planning (now CGP). Bill has presented at numerous planned giving and development conferences and non-profits. He has been quoted in many publications including the New York Times and the Chronicle of Philanthropy. Bill graduated from the University of Pennsylvania and received his J.D. from Boston University Law School.


CPGC Member - $20
Maryland Nonprofit Member - $25
Non-Member - $30
Event Sponsor - $300

Thank you to our Gold Chapter Sponsors:



Thank you to our Silver Chapter Sponsors:


Maryland Nonprofits

Continuing Education:

Participation in this program may assist you in learning or reviewing concepts covered on the Certified Fund Raising Executive (CFRE) examination as detailed on the Test Content Outline provided by CFRE International.

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